I was commissioned by New Balance to design a promotional poster for the launch of their new sneaker, the New Balance 9060. The goal was to create a visually striking piece that captured the bold, futuristic aesthetic of the shoe while staying true to New Balance’s brand identity. Drawing inspiration from the shoe’s modern silhouette and retro-tech influences, I developed a design that highlights both innovation and style. This project allowed me to blend my creative direction with a global brand’s vision, resulting in a final piece that was used in digital marketing campaigns and brand visuals.