I was commissioned by New Balance to design a promotional poster for the launch of the New Balance 9060. The objective was to create a visually compelling piece that reflected the shoe’s bold, futuristic aesthetic while aligning with the brand’s established identity. Drawing from its modern silhouette and retro-tech influences, I developed a concept that emphasized both innovation and style. This project brought together creative direction and brand alignment, resulting in a final asset used across digital marketing campaigns and brand visuals.