Brand Identity & Visual Design for Scorecard – Soccer Rankings & Analytics Startup
As the lead graphic and UI/UX designer for Scorecard, a startup specializing in professional soccer rankings and analytics, I was responsible for developing a compelling visual identity that captured the brand’s energy and data-focused mission. I designed a complete branding system, including a dynamic logo, typography, and color palette, with a focus on visual clarity and digital usability. In addition to branding, I created a suite of engaging, user-centric graphics and interface elements optimized for both web and mobile platforms. My design approach balanced visual impact with functionality—ensuring the brand stood out in a crowded sports tech space while maintaining a clean and intuitive user experience. The final result was a modern, cohesive design system that elevated the startup’s presence and resonated with both data-savvy users and passionate football fans.